Why Celeb Hairstylists Say Temporary Color-Depositing Masks Are This Summer’s Must

During a highly regarded July day through the less-than-desirable time and place of a New York summer season, I used to be strolling down Park Avenue, frantically in search of a Starbucks with a brief line to maintain me going.

Somewhere round twenty sixth avenue, fueled primarily by the only real objective of getting an iced espresso in hand, I handed a really stylish lady—if I needed to guess, she was in all probability in her 70s—rocking a beautiful muted-blue bob.

She made me smile.

She additionally made me take some hair-color and total styling notes.

Three blocks later, I made a proper and noticed a really related development: An extended-haired woman (almost certainly in her 50s or 60s) who was, coincidently, concurrently, and confidently, carrying a pastel-pink type that appeared so good.

So, so good.

A ton of chilly brews and a variety of steps later, I met Chase Kusero, superstar colorist and co-founder of IGK Hair Care, down in SoHo.

His salon is tremendous stylish, cutting-edge and funky, but it surely’s additionally not pretentious.

It’s additionally a spot that’s maintaining with the tendencies on the road (see above), and not using a complete lot of fanfare. Yet it did, only in the near past, launch a whole line of masks dedicated to the artwork of non-permanent hair shade, DIY, DIH (do-it-at-home) type, which, concurrently, appears to be proper on schedule with Hollywood—assume Megan Fox and Machine Gun Kelly’s matching cotton-candy hues or Vera Wang’s pop of pink for her 73rd birthday—sporting related shades.

“Hair color is a core element of our salon heritage. We have been seeing clients come into the salons looking for ways to enhance their color at home in-between salon visits or looking for fun pops of color without the commitment of permanent hair dye.”

To that finish, the IGK crew developed the brand new high-quality, nourishing Color Depositing Masks to offer “a cool take on at-home or in-salon, semi-permanent hair color” in an inexpensive method. “They are easy to use, with nourishing, high-performance pigments and allow clients to get creative and experiment with color at home or in the salon,” Kusero says. “We also offer these in the salon for easy, temporary color—perfect for younger clients or anyone wanting to experiment with color!”

Over on the opposite coast, celeb hairstylist and Moroccanoil Color Ambassador Amanda Lee (she’s accountable for Hailey Bieber’s tresses) has been seeing an identical “trend.”

“Temporary hair color seems always to have a moment in the summer months,” she says. “It’s good for someone who wants a change but doesn’t want to commit. Usually, blondes are the ones loving temporary hair color as it makes the biggest impact on lightened hair.”

As Lee explains, short-term hair shade doesn’t make its method into the hair cuticle, however moderately sits on the surface of the hair shaft, which is why it could actually fully wash out after two-to-three shampoos. “In many cases, especially on light-colored hair and pre-lightened hair, temporary hair color can last much longer due to the porosity of someone’s hair.

And, Lee adds, it’s a style that can successfully be done without a visit to the salon, if you follow some simple tips: “I always recommend doing a strand test to ensure they are happy with the color and vibrancy. The Moroccanoil Color Depositing Masks are so vibrant that occasionally I will dilute them down with a Moroccanoil Conditioner to make more of a pastel tone!”