This Is the Beauty World’s Most Luxurious NFT

While all of La Prairie’s merchandise characterize luxurious, the model’s new Pure Gold assortment does that and a lot extra. Aside from the wealthy formulation and beautiful packaging, La Prairie’s newest launch—it’s impressed by golden hour in the crown of the Swiss Alps—is in collaboration with artist Carla Chan, who’s highlighting the intersection between magnificence, artwork and nature in her augmented actuality piece, Fading Space of Dawn. Chan first debuted this creative piece—it was created after Chan was invited for a creative residency at La Becque in Montreux, a prestigious Art Residency situated on Switzerland’s lac Léman—at The Frieze New York final month, a round-two debut after her first artwork collaboration with the model at the identical museum final yr.

Formally referred to as the Pure Gold Nocturnal Ritual, the new gold-lined gadgets consists of gloriously wealthy and deeply hydrating merchandise from Pure Gold Radiance Eye Cream ($665), which claims to attenuate the look of superb strains and cut back the look of puffiness, to its newest innovation, Pure Gold Radiance Nocturnal Balm ($975), a comforting balm that transforms dehydrated pores and skin right into a revitalized and restored dream.

In addition to the immersive expertise Chan created with Fading Space of Dawn, the artist faucets blockchain know-how to create one other nature-inspired piece, Space Beyond. This NFT piece consists of 366 editions, one for every day of the yr. This piece itself is ever-changing, simply as the climate is, and it transforms numbers right into a digital type of climate, which Chan says “blurs the lines between what is real and what is imagined.”

Chan tells us that having had two separate artist collaborations with La Prairie has been an honor. “In our last collaboration, we used the mountains as our inspiration and this time it’s the lake, which is a super big contrast—the glacial landscape versus the peaceful, smooth lake. I find a lot of inspiration from this contrast, and I am also interested in how weather can become more and more extreme, depending on the climate. Just like we have no control over a glacier melting, we cannot change or reverse the weather either, so this is why we incorporated weather into the launch. In the second piece of work, which is also inspired by nature, we’re also portraying change. In this piece, the future is dictating how the art will look.”

“When Carla was at La Becque, she spent time in the mountains, feeling the rocks and the warmth and watching as the sun changed, taking the darkness away,” says supervisor of North America schooling for La Prairie, Daniel Bragdon. “She transformed this into digital media, and for the first time, we have created NFTs in the form of digital art that lives forever, which can be purchased in the form of crypto currency. The art can also be purchased with a credit card. The entire collection will be unveiled at Art Basel Hong Kong.”

While Chan finds her inspiration for her art work in nature, she says that nature truly scares her when she isn’t engaged on a creative piece. “I don’t like nature, I’m actually a non-nature person! I like the city, I like industrial. I actually feel very scared when I’m in nature. I once had a panic attack when I was in a remote landscape outside of Moscow—I felt so scared. However, this is also why I am very interested in this topic. I like to connect nature with what I’m used to, which is concrete cities. This contradiction is where I find my artistic style.”

Chan spends most of her time working, however a very good artist must reset every now and then. “I really like to daydream. Sometimes when I really want to calm myself, I just look at an empty wall. I’m not the kind of person that likes to take a walk or something, I moreso like to create a space for myself and get into that space. That makes me more calm and more relaxed. Zoning out is the best moment. That’s why I also think a lot of my work is dealing with space that is minimal, a bit like the NFT work I did. It’s really about the color of space and I think that represents a lot of my time when I imagine how I actually see things through an imaginative space.”

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