Selma Blair Is the Latest Celeb Backing a Beauty Brand But, This Time, It’s Different

When Selma Blair was in highschool, her classmate used to ask why she “wore so much rouge.” Years later, she will be able to snigger about it and—on a totally self-depreciative observe—ask herself the similar query.

“I was always piling the bronzer on,” the 49-year-old shares with a snigger, admitting it was a make-up transfer that continued into faculty. “I’m still a work-in-progress, but I’d like to think I’ve gotten better in that department.”

Today’s “department” for Blair is probably not so simple as making use of skin care or make-up (she’s not too long ago been very vocal about surviving abuse, taking over sobriety, and going through a a number of sclerosis prognosis, all of which she discusses in her memoir, Mean Baby), however that doesn’t imply it’s a topic she doesn’t wish to speak about extra.

“Makeup isn’t something I want to be excluded from,” she says with certainty. “But, like everyone, I want to feel confident when I apply it.”

Makeup artist Terri Bryant, founding father of GUIDE Beauty, a really inclusive and considerate line of makeup tools and merchandise born from Bryant’s personal Parkinson’s prognosis, is backing Blair’s want, asserting her as chief inventive officer, beginning in the present day.

“We are proud to welcome Selma to the family,” Bryant shared in a launch. “Her devotion to creative expression and advocacy for all people fits perfectly with GUIDE Beauty’s mission and practice of Universal Design—when we design with all people in mind, we create the best products for everyone. From the novice to somebody who has challenges with movement or strength and even the professional makeup artist on set, GUIDE’s products enhance the lives of makeup users everywhere.”

The dynamic between the two throughout a humid New York afternoon is plain, and Blair is totally on board with the luxurious and accessible line that she refers to as “a new breed of beauty products that puts an end to uneven eyeliner, mascara slip-ups, blotchy brows, and patchy pigments.”

“When I first held the GUIDE Wand, I immediately felt more confident than I ever had with a traditional pencil liner and found myself looking forward to doing my own makeup for the first time in a long time. Upon meeting Terri, we bonded instantly over our mutual love of makeup and its ability to transform a face and a day. I’m thrilled to join her and GUIDE to create and advocate for a more inclusive world of beauty.”

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