The queen is again! CoverGirl introduced right now that it’s bringing again Queen Latifah as its latest model ambassador, six years after theactress’s decade-long run with the model got here to an finish. In 2006, Latifah joined forces with CoverGirl to assist additional the model’s range efforts and turn out to be a task mannequin for all the little ladies in her neighborhood who had by no means seen somebody like her in a CoverGirl advert.
In a latest interview with Essence, Latifah mirrored on her first go-round with the model, and the second that impressed the tremendous profitable Queen Collection they created collectively (one of the first strains in mass cosmetics made particularly for deeper pores and skin tones): “A woman came up to me and was like, ‘I’m so happy for you and CoverGirl. I love that, but I wish ya’ll made a shade in my complexion.’ When she said that, it didn’t go past me, it stuck with me. I [thought], ‘OK, let’s go make a shade in your complexion.’ I thought why am I CoverGirl if we can’t get our different shades?”
The launch of the Queen Collection inspired many different magnificence manufacturers to rethink their make-up shades and variety, and we’ve seen main strides in the trade over the final 15 years. Latifah, now additionally a producer, Grammy winner, Oscar nominee and philanthropist, willbe the face of a yet-to-be-announced assortment from CoverGirl and will likely be becoming a member of the model in a multiyear partnership.
“It feels like a full circle moment to be back with my CoverGirl family,” she says. “I’m excited to reconnect and collaborate with them once again to bring inclusivity to the forefront every step of the way, from product creation to ad development to product dissemination. I’m excited to be back and look forward to what we can create together!”
Stefano Curti, chief manufacturers officer of shopper magnificence at Coty, CoverGirl’s mother or father firm, can be very excited: “Bringing back Queen Latifah to the CoverGirl family was a no-brainer for us. Latifah is one of the most powerful voices of our generation and we are thrilled to join her in her endeavors to inspire and evoke change. She has helped us evolve the brand to include products that help women and men of all ages and skin tones live their true selves with beauty that fit their needs.”
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