Olivia Rodrigo Is Glossier’s First Celeb Partner

Olivia Rodrigo has been sporting Glossier make-up in every single place, from red carpets to the streets, so it’s no shock the 2 have teamed up with Rodrigo signing a long-term cope with the corporate. The Gen X beloved magnificence model and the three-time Grammy Award winner make a dreamy pair for Glossier’s first movie star partnership.

According to a press launch, Rodrigo could have a hand in initiatives inside product, content material and artistic campaigns. “We see many parallels between Glossier’s come-as-you-are ethos, Olivia’s candor, relatability, and the tell-it-like-it-is nature of her songwriting,” mentioned the press launch. “Olivia, like Glossier, believes in looking and feeling good while finding joy in taking care of yourself.” You can see Rodrigo’s sentiment within the press launch the place she writes, “If I could send a note to the Glossier community, I’d say, you look good exactly as you are.”

The marketing campaign is rooted within the model’s motto, “You Look Good.” In the campaign video, Rodrigo says, “I always feel the best when I’m in makeup that I feel enhances what I have naturally.” She appeals to viewers saying, “You’re just perfect and don’t let anyone try to convince you otherwise.”

Glossier is now promoting a curated set of Rodrigo’s favourite merchandise. Olivia’s Favorites ($45) contains Boy Brow, Ultralip and Pro-Tip. When speaking about make-up within the video, Rodrigo says, “Winged eyeliner is my favorite thing in the world” and notes that she loves make-up that makes her really feel “glowy and shiny.”

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