Launch List: The Best New Makeup Launching in August

Too Faced Born This Way Ethereal Light Concealer ($29, launching August 2)

When I heard Too Faced was launching a brand new concealer, my first thought was why, as a result of how will you high the Born This Way Multi-Use Sculpting Concealer that has change into a holy grail for thus many? BUT, I spotted not everybody needs or wants a full-coverage method like that one—it doubles as basis for me—and this new launch could be very totally different.

First, the feel is lighter, with a serum-like consistency that feels extra versatile on my pores and skin (it comprises squalane, aloe, argan oil, hyaluronic acid and coconut water), and it’s medium protection, not full. Second, it lasts for twenty-four hours versus 12, and it’s waterproof and sweat-resistant, making it an ideal decide for humid summer season climate and seaside days. And lastly, it comes in 18 shades slightly than 35. I spoke to Elyse Reneau, government director of worldwide magnificence for Too Faced, and she or he mentioned “the 18 shades are completely inclusive because the formula is so flexible.”

“You can put it anywhere you want to add light,” Reneau provides, noting that she loves the concealer’s pointed doe-foot applicator. “I love using it at the temples to add volume, highlighting the top of the nose and Cupid’s bow, and adding strategic, ethereal, beautiful light to the face. If you’re wondering which shade to get, we also have really cool shade-matching tools on our site.”

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