As Daily Mail studies, supermodel Kate Moss has been named the brand new artistic director of Diet Coke because the model celebrates its 40-year anniversary and ignites the Diet Coke ‘Love What You Love’ marketing campaign.
According to the publication, Moss was introduced on board to deliver her “unique aesthetic and style to the brand.” But, she’s trying ahead to the collaboration, too. “I am thrilled to join the Diet Coke family—I love the past collaborations they’ve done with such incredible names in fashion,” she says. “The Love What You Love campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams. As Creative Director, I’m looking forward to inspiring fans and celebrating the brand’s 40th Birthday in style.”
Before Kate stepped as much as the plate, she was the artistic director for Japanese magnificence model Decorté. Now, she’s taking her place at Diet Coke, previous different iconic artistic administrators like Marc Jacobs, Karl Lagerfeld and Ben Stiller.
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