JLO Celebrates 53rd Birthday with a Naked Photoshoot and a New ‘Booty Balm’ Product

It was solely a matter of time that the brand new Mrs. Affleck could be increasing her skin-care line to areas under the neck and waist. After all, she’s recognized for her her property. With a new physique care product, the newly married singer and actress is addressing the areas of the physique she helped make stylish. If you consider it, having a “Booty Balm” in her line looks as if a no brainer for the star.

To have fun her 53rd birthday, Jennifer Lopez striped down for a bare photoshoot and shared with followers the rationale she feels physique care is important: “We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty!”

JLo magnificence put the brand new Firm + Flaunt Targeted Booty Balm ($65) to the check with an 8-week medical research made up of 34 girls, starting from ages 27 to 63. Users reported a rise in hydration and enchancment with pores and skin elasticity. The balm is formulated with plant-based extracts like pink pepperslim, guarana seed, avocado seed, in addition to squalane, caffiene, hyaluronic acid and extra.

“It’s all the power and science behind JLo Beauty… now for the body,” mentioned Lopez. For that JLo glow, she recommends utilizing it on different areas, too—just like the hips, thighs and arms— to agency, hydrate and scale back the look of stretch marks. If she might assure outcomes that seemed something like hers, we’d be prepared to slather it throughout our total our bodies.