Halsey Launches New Gen-Z Focused Makeup Brand at Walmart

Earlier this month, singer Halsey introduced that their make-up model About-Face could be accessible at Ulta. Today, the star shared that About-Face is getting an extension with a sub model, af94, launching at Walmart later this month for a youthful viewers and at a lower cost level.

“After listening to feedback received from fans and friends, I wanted to create another self-expressive line that was lower-priced with a wide reach,” mentioned Halsey, “which is why we are so excited to be launching this new collection with Walmart.  I hope wearing this makeup, however that looks for you, inspires you to break beauty rules and color outside of the lines.”

The line will get its identify from Halsey’s initials, af for Ashley Frangipane and her start yr of 1994. The artist shared that the aim was to create versatile make-up that was accessible to everybody. Citing shade and efficacy as nonnegotiables, Halsey shares they developed the road for Gen Z customers and wonder novices alike.

“I’ll always remember being 15 years old and saving up to buy my first eyeliner. It was electric blue and a big purchase for me at the time, but the thrill of wearing such a bold color was worth every penny,” mentioned Halsey. “I created af94 so that anyone and everyone can chase that rush of standing out with bold makeup, but at an affordable price.”

What are you able to anticipate for underneath $10? Eyeshadow crayons, matte lipsticks, multi-use cheek + lip tints, biodegradable make-up remover wipes and playful face and physique stickers. If af94 is something like About-Face, we all know the colour payoff goes to be out of this world. The line launches on July twenty fifth on-line and at Walmart shops.