Glossier to Begin Selling at Sephora as CEO Pushes Brand Expansion

This previous Thursday, Glossier introduced that their hottest merchandise, Boy Brow and Cloud Paint, will probably be accessible at Sephora beginning subsequent yr. The announcement marks an enormous shift for the model as this would be the first time Glossier has partnered with any main retailer.

Former CCO, Kyle Leahy, took over as CEO of Glossier after founder Emily Weiss stepped down this previous May and has been pushing for model enlargement since she began. What actually pushed the choice to provoke a retail partnership with Sephora was the invention that Glossier is likely one of the most looked for manufacturers on Sephora’s web site regardless of it not being at present accessible at any LVMH- owned retailer. Sephora consumers’ want for Glossier as well as to the truth that the corporate took successful from the pandemic forcing them to shut three of their main shops pushed Leahy to make the groundbreaking resolution to begin promoting exterior of Glossier shops.

Leahy stated in a press release in regards to the model’s enlargement that permitting Glossier to promote by different retailers “marks a new chapter” for the corporate. Though the model declined to say whether or not or not they plan to supply an preliminary public providing, they’ve introduced that the enlargement additionally contains opening extra brick-and-mortar retailers nationwide in sizzling places like Washington, D.C., Atlanta, Brooklyn, NY, and Philadelphia.