Farfetch has been a dependable one-stop-shop for luxurious style and designer equipment for years, however now it’s increasing into magnificence. This transfer doesn’t come as a a lot of a shock as the corporate acquired luxurious magnificence retailer Violet Grey earlier this 12 months. The web site will now home greater than 100 beloved manufacturers spanning skincare, make-up, bathtub and perfume. Brands span from Chanel to Charlotte Tilbury and Nuface to Olaplex.
Beyond what the corporate is promoting, it additionally seeks to create a group with the Farfetch Beauty Global Collective, a gaggle “of brand founders, industry experts, creatives and visionaries shaping a new approach to beauty,” explains a press launch. The collective is compromised of quite a lot of massive magnificence gamers, together with dermatologists, beauty chemists, make-up artists and extra. You can store every of the collective member’s curated listing of favourite merchandise.
You can be part of the group alongside these specialists, without cost, and share and accumulate magnificence ideas and tips. As you share, you’ll earn factors, which helps you degree up, thereby snagging unique reductions and early entry to gross sales.
“Beauty is such an important way for people to be able to express themselves and their individuality—it’s transformative,” Holli Rogers, Chief Brand Officer of Farfetch, stated within the press launch. “We took this as an opportunity to shake up the online beauty retail experience by bridging fashion and beauty to appeal to our existing audience of fashion lovers.”
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