Exclusive: U Beauty Is Launching a Lip Plumper That Also Takes Vertical Lip Lines Into Consideration

We’ve stated it earlier than: When U Beauty’s Tina Craig launches a product, she’s choosy—and, typically, she has a onerous time not sharing it on social media tremendous early—however her number-one standards for getting any product off the bottom is ensuring it’s one thing she wants that she will be able to’t discover.

Enter the brand new PLASMA Lip Compound ($68), a balm-like cocktail filled with light exfoliators, hyaluronic acid and ceramides that hits cabinets this Monday. The daytime-nighttime topical remedy guarantees some critical goals that examine the plumping, anti-aging and hydration classes (each on the lips and on the pores and skin across the lips, together with these actually, actually onerous to attenuate vertical lines), to call a few.

“While there are plenty of so-called plumping lip products on the market, I’ve never found one that provides the promised results, especially without burning or irritation,” Craig instructed us, including that, from her expertise, different merchandise within the class briefly enhance blood stream with suction stress to capillaries—or they include spicy elements that trigger swelling and redness, which is “unhealthy and unproductive.”

“I wanted a highly effective lip-plumping treatment that’s healthy for the lips, while enhancing, amplifying, and even restoring lip density from the inside-out–without any unpleasant side effects.”

Craig stands by the truth that the brand new providing hits all these advantages—and past. “In addition to providing immediate hydration and revival with improved color, softness and smoothness, you’ll see long-lasting results sustained with continued use: Inflammation is reduced, damage is prevented, and fine lines and wrinkles on and around the mouth are treated. Best of all: Visible volume and plumping for natural-looking lip enhancement.”

While the formulation’s “visible” outcomes are timed on the four-week mark, I’ve had the product for 4 days and may already see constructive proof that it really works, particularly within the dry-skin, chapped-lips-coming-out-of-winter division. But what’s most spectacular is that the elements are equally as legit—rivaling these of a hard-working eye cream—and exceptionally versatile, working for a fast, glossy-plump touch-up and for extra critical outcomes when you sleep.

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