When Victoria’s Secret’s fruity-floral Bombshell fragrance debuted in 2010, just a few of its most recognizable faces—Miranda Kerr, Alessandra Ambrosio and Candice Swanepoel—have been entrance and heart in its campaigns. Today, Victoria’s Secret introduced the latest face of Bombshell isn’t a former VS Angel, however slightly Cuban-American popstar Camila Cabello, who has hit after hit on the radio (I personally have “Bam Bam” on repeat proper now).
If you’re a fan of Cabello and her music, you realize her easy magnificence, confidence and dynamic vitality make her the good selection for Victoria’s Secret’s new marketing campaign—it’s first-ever that’s bilingual, that includes the singer-songwriter talking English and Spanish. “For me, being a Bombshell is being exactly who you are and having the courage to celebrate who you are, every day. I’m excited to join Victoria’s Secret in embracing the Bombshell in every woman,” she says.
“On set, Camila exuded a presence throughout the day that didn’t need to be directed—her vibrance and confidence shined through organically. It was all about a celebration of her and her personality that brought this fragrance and campaign to life,” says Raúl Martinez, chief inventive director at Victoria’s Secret.
If you’re new on the Bombshell bandwagon—it’s nonetheless the model’s best-selling scent, 12 years later—its key notes are Tibetan Shangri-la peony, Brazilian purple passionfruit and creamy-sweet Madagascan vanilla orchid. And in case you’re positioned in the New York City space, or visiting between May 3 and May 9, Victoria’s Secret is popping a portion of the High Line right into a “Bombshell Gardens” pop-up to convey the perfume to life (there can even be an opportunity to fulfill the nostril who created the scent, perfumer Adriana Medina).
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