Benefit Just Debuted Its Biggest Color Launch of All Time

It’s arduous to consider Benefit’s beloved Hoola Bronzer is 21 years outdated this yr. I keep in mind it was fairly the splurge for me in highschool and I barely used it as a result of I didn’t need it to expire. Today, Benefit is one of the highest manufacturers within the United States for coloration complexion merchandise due to the success of Hoola alongside its different powder formulations for highlighter and blush—Dandelion is a powerhouse vendor in Asia.

In an effort to construct out its blush empire, Benefit is relaunching its whole powder blush assortment with foolproof formulation and the identical whimsical, playful names the model is thought for. “All of our existing blushes are going away, except Dandelion, and we’re replacing them with 11 entirely new shades,” says Maggie Ford Danielson, Benefit magnificence ambassador and director of model outreach (her mother cofounded the model). “I’m so excited for you to meet the WANDERful World Blush Collection.”

“We’ve organized our humidity and water-resistant shades into four categories: rich berries, everyday neutrals, soft pinks and corals,” Danielson explains. “Historically, you’d choose a blush based on your skin tone, but these are not built that way. No matter your skin tone, you can wear any of these shades. All of them were built using a translucent base versus the normal process with a white or pink base, where you add colors and pigments on top of that. That means there’s no white or ashiness to any of them, even on those with deeper skin tones. And for those loyal customers who used one of our existing shades, we will be making recommendations to match them to new ones.” Below is the checklist of new shades (Starlaa is lacking from this checklist as a result of its launch is delayed, however coming quickly):

Natural-matte end⁠:
Sunny⁠: heat coral⁠
PomPom⁠: pomegranate rose⁠
Java⁠: rosy mocha⁠

Satin end:⁠
Dandelion⁠: gentle pink⁠
Moone⁠: wealthy berry⁠
Willa⁠: tender neutral-rose⁠
Starlaa : rosy bronze⁠

Soft-shimmer end⁠:
Butterfly⁠: golden orange⁠
Peachin’⁠: golden peach⁠
Shellie⁠: heat seashell-pink⁠
Crystah⁠: strawberry pink⁠
Terra⁠: golden brick crimson⁠

The coloration payoff of the triple-milled powder isn’t so intense, which makes these shades tremendous user-friendly. “The more pigmented shades are pressed into the box more firmly, so when you push your brush into them, they pick up slightly less pigment than the lighter shades so you can control the application,” Danielson explains, noting that the addition of contemporary water pearl and artificial sapphire within the method offers a blurring impact to the pores and skin so that you seem like you might have a filter in your face. “You can build the color up based on the look you’d like to achieve. We want people to play with different shades.”

During my Zoom with Danielson, she instructed me she was carrying Moone, which she by no means thought she may pull off earlier than, nevertheless it’s her new favourite. “I also like to layer Butterfly on top of it. The goal of this collection is to reinvent the world of blush.”
Benefit’s iconic field packaging is staying, however the built-in mini brushes are being eliminated so the containers will be slimmed down and constructed from 100-percent recycled paperboard. “We’re now using 20-percent less material than what was previously being used,” says Danielson. “Everything that comes in a box will be repackaged in this new way. And as far as the brush, we made a new Multitasking Cheek Brush that is retractable and can be used with all of our blushes and bronzer.”

Each blush is $29 (truly $1 lower than the earlier value because of the brush and packaging adjustments), and is accessible right this moment.

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